Growing up in the 50's, I can relate to the popularity and familiarity of such names as Coke, Oh Henry, Borden's, Campbell's Soups, and on and on. IBM was the big name in business machines, Gillette in razor blades. RCA and Zenith were the biggest names in televisions, and then there were the cars - Fords, Chevys and Chrysler with the most popular name, "The Caddy'. These names were seen on television and billboards, and heard on the radio. There were part of our culture.
By the late 1960's, new names were taking their place - Sony, Toshiba, Honda. By the turn of the century, many had disappeared. Yes, Coke, Oreos and Disney remained but many of our favourite cars, TV's, and food products had become extinct.
The movie stars, singers, rock groups from the 60's are unknown to our kids.
So, what's the lesson here?
Matthew 6:19-21 says "Do not store up for yourselves treasures on earth, where moth and rust destroy, and where thieves break in and steal. But store up for yourselves treasures in heaven, where moth and rust do not destroy, and where thieves do not break in and steal. For where your treasure is, there your heart will be also." NIV